Influencer Sofia Gonet Unveils Body Art Look for LGBT+ Pride

Argentine social media influencer Sofia Gonet, widely known as "La Reini," marked the 35th Buenos Aires LGBT+ Pride March with a striking and radical artistic installation. Instead of traditional runway attire, Gonet spent hours having her entire body painted in the vibrant colors of the rainbow flag, turning her skin into an ephemeral work of art.

Beginning her day at eight in the morning, Gonet documented the exhaustive transformation process on Instagram. "Good morning. Another day. Here we are since eight in the morning in this situation. I am doing a full body painting with the colors of the pride flag. I am a canvas," she announced in a video clip while makeup artists carefully applied metallic pigments and glitter across every inch of her skin.

The behind-the-scenes footage provided moments of unintentional comedy as the digital creator navigated demanding photography poses, playful threats from assistants, and laughter behind the scenes. Amid the preparation, she joked with her team, laughing when given strict instructions on how to position herself for the camera.

The final result was shared in an Instagram carousel featuring 18 photographs of Gonet completely covered from head to toe in multicolor glitter, wearing rainbow-shaped pasties and silver high heels as her only conventional accessories. A separate behind-the-scenes video set to Madonna's song "Vogue" quickly gathered over 50,000 likes, drawing reactions from fellow celebrities such as Georgina Barbarossa, who praised her dedication by writing, "Always giving it everything."

According to Gonet, the striking aesthetic drew inspiration from two distinct cultural icons. She paid homage to the historic 1980 body art intervention by Argentine plastic artist Edgardo Giménez on celebrity Moria Casán, as well as the famous brightly colored and shimmering catsuits from Gianni Versace's 1991 fashion collection.

Beyond the artistic photo session, Gonet used her prominent social media platform to take a firm political stance. Days prior to the march, she publicly denounced a transphobia attack that occurred in the Palermo Woods, delivering a direct message against hate speech during a tense period for the community.

After completing the photo shoot and attending the Pride march, Gonet joined in the evening celebrations. Despite the creative success of the project, she humorously noted that the aftermath required extensive cleaning, remarking that the worst part of the elaborate production was cleaning up the remaining sequins scattered across the studio.