Skip to content
Business

SiriusXM Appoints Tubi CEO Anjali Sud as Next Chief Executive Officer

Anjali Sud will take over the leadership role on January 1, 2027, succeeding long-serving CEO Jennifer Witz.

By 3 min read

SiriusXM announced a major leadership transition on November 9, naming Tubi Chief Executive Officer Anjali Sud as its next chief executive officer starting January 1, 2027. Sud, who has served as a member of the SiriusXM board of directors since March 2025, will succeed Jennifer Witz. Witz is stepping down after nearly 25 years with the company and almost six years as CEO, though she will remain in an advisory role through the end of 2027.

Sud has led the Fox-owned free streaming platform Tubi since 2023. During her tenure, she expanded the service globally and helped grow its monthly active users to more than 110 million. Before joining Tubi, she served as CEO of Vimeo, guiding its public offering and its transformation into a profitable global video platform. Her professional background also includes positions in e-commerce, finance, and media at Amazon and Time Warner.

Greg Maffei, Chairman of the Board at SiriusXM, praised Sud's industry background and familiarity with the company's operations. "Anjali has built some of the most successful consumer entertainment platforms," Maffei said. "As a member of our Board, she has intimate knowledge of our business and strategy. With her digital media experience, CEO-level success, and Board perspective, we are confident Anjali will hit the ground running and build on our momentum as we continue to execute against our objectives."

Expressing her outlook on the upcoming role, Sud emphasized the evolving nature of the audio and entertainment landscape. "I am honored to lead SiriusXM in its next chapter," Sud stated. "Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future. Since joining the Board, I have gained a deeper appreciation for the Company’s strengths and potential."

Witz leaves the position following a period of strategic shifts for SiriusXM, which includes the parent company of Pandora and an expansive podcast network featuring prominent programs. Under Witz's leadership, the company worked to reduce subscriber churn, secure exclusive podcast and advertising deals—such as an audio ad sales representation agreement with YouTube—and maintain a steady base of approximately 33 million paid subscribers. Witz noted that it was the appropriate time to step away, expressing confidence in the incoming leadership.

Reflecting on her career, Witz stated, "Leading SiriusXM has been the most meaningful experience of my career. I firmly believe that SiriusXM is on a strong path and that now is the time for a transition. Anjali brings the perspective, leadership, and understanding of the business needed to guide the Company forward."

Maffei acknowledged Witz's extensive contributions to the audio entertainment company over her decades-long tenure, highlighting achievements such as expanding in-car listening penetration, establishing major podcast networks, and reaching favorable core financial metrics. SiriusXM reported solid financial results for the third quarter of 2026, registering a slight increase in subscribers and an increase in net income.

Sources

Related stories