SIC Strengthens TV Ratings Leadership in Portugal

The Portuguese television station SIC reinforced its leadership in national ratings during October, extending its advantage over TVI. According to data analyzed by Dentsu Media for adults aged 15 and older, the distance between the two channels grew from four to seven tenths of a percentage point, despite SIC dropping three tenths and TVI falling by six tenths in the final month.

In absolute numbers, SIC recorded an average viewership of 285,800 people, followed by TVI with 273,200, and RTP1 with 241,900. Regarding audience share, SIC registered 14.1%, TVI captured 13.4%, and RTP1 achieved 11.9%. When incorporating consolidated ratings, SIC maintained an undefeated streak throughout the year, closing October with a 14.1% share in consolidated metrics, ahead of TVI at 13.2% and RTP1 at 11.5%.

On a daily basis, SIC reached approximately 3.7 million viewers, while the broader network of SIC channels achieved a daily reach of 4.8 million people. Across cumulative figures for the year, SIC remains the most-watched network in the country with a 14.4% share in consolidated data, securing the top position every month of the year.

Several programs on the network experienced significant growth when accounting for consolidated viewership in October. The Sunday night broadcast of the reality format "Casados à Primeira Vista" added 117,900 viewers, representing a 22.6% increase. Other notable performers included "Destino Maior," which gained 92,400 viewers, and "Isto é Gozar Com Quem Trabalha," which grew by 91,100 viewers to achieve an 18.1% share.

In the news segment, both CNN Portugal and SIC Notícias grew by two tenths in share, bringing their figures to a virtual tie in average viewership. Both news channels recorded an average of 51,8,000 viewers and an average rating of 0.6, representing a gain for SIC Notícias as it caught up with CNN Portugal.

Looking ahead to future programming, actress Ana Marta Ferreira was recently cast in the upcoming SIC telenovela "Avenida Portugal," a local adaptation of the hit Brazilian series "Avenida Brasil." Ferreira expressed excitement over the ambitious project, noting that Portuguese productions possess the capability to execute a series of this magnitude while using the original work as inspiration.