Scottish Singer Lulu Pays Tribute to Late Ex-Husband John Frieda
The renowned celebrity hairstylist and beauty brand entrepreneur passed away peacefully at the age of 75.
Scottish musician Lulu has honored her late ex-husband, famed celebrity hairstylist John Frieda, following his death at the age of 75. Frieda's passing was initially announced on Tuesday by his London hair salon, stating that he died peacefully surrounded by his family.
Taking to Instagram, Lulu shared a heartfelt message alongside a photograph of the former couple taken in June, writing, "Our last photo together June 2026. A lifetime of memories Rip Johnny." The pair were married from 1976 until their divorce in 1991 and share one son, actor and food entrepreneur Jordan Frieda.
Despite their marriage ending, the two remained close friends over the years. Frieda previously reflected on their relationship in an interview with The Times, describing her as an incredible person and the mother of his son, while noting that he never stopped loving her despite youthful insecurities about being referred to as "Mr. Lulu."
Born Alan Howard Frieda in London in 1951, he came from a family of hairstylists, with both his father and grandfather working in the profession. He rose to prominence in the 1960s and 1970s working with legendary photographer David Bailey and styling high-profile clients such as Twiggy, Jackie Kennedy, Mick Jagger, and Diana, Princess of Wales. In 1976, he created the iconic "Purdey" bowl cut for actress Joanna Lumley on The New Avengers, which quickly sparked a nationwide fashion fad.
That same year, Frieda opened his own flagship salon in central London, eventually expanding with branches in locations such as Los Angeles, New York, and Ibiza. In the late 1980s, he transitioned from individual hair styling to product development, creating his groundbreaking Frizz-Ease hair serum in 1988. Alongside business partner Gail Federici, he built a massive global haircare empire that was eventually acquired by the Japanese conglomerate Kao Corporation in 2002 for $450 million.
Tributes poured in from across the beauty and entertainment industries following the news of his death. The British Beauty Council, model Jo Wood, and TV personality Trinny Woodall expressed their condolences, while his salon team remembered him as a true icon and mentor who shaped generations of stylists. His stepdaughter, Asia Agnelli Lagrange, also shared memories online, calling him the best man to ever exist.
Frieda is survived by his wife, Avery Agnelli—widow of industrialist Giovanni Agnelli, whom he married in 2019—as well as his children Jordan, Jackson, and Leyla, stepdaughter Asia, and two grandchildren.