Fast Food Chains and Brands Release Highly Anticipated New Year Grab Bags

As the end of the year approaches, multiple major food and retail brands have officially unveiled their exclusive grab bag lineups, featuring a mix of specialty products, branded merchandise, and valuable meal vouchers. Popular chains and food manufacturers are rolling out limited-edition packages designed to draw strong consumer interest ahead of the holiday season.

Mos Burger announced its collaboration with the popular anime series "Haikyu!!" for its upcoming New Year release. Priced at 5,000 Japanese yen, the package includes meal vouchers equivalent to the full purchase price, effectively making the included collaborative merchandise a complimentary addition for buyers.

The Mos Burger collection features four exclusive items adorned with original artwork representing Karasuno, Nekoma, and Fukurodani high schools. Shoppers will receive a volleyball-inspired square quilting pouch, a ceramic-style multi-bowl, a natural wood spoon, and a set of three character zipper bags. Online reservations begin on November 25, with store pickups scheduled between late December and early January.

In addition to the merchandise, Mos Burger is incorporating special in-store promotional elements. Voice actor Ayumu Murase, in character as Shoyo Hinata, will provide recorded promotional announcements over the restaurant audio system throughout November to promote the release.

Meanwhile, Bronco Billy has revealed details for its upcoming grab bag, which is priced at 5,000 Japanese yen and includes 5,000 yen worth of discount coupons valid across all restaurant locations. The release features customer-requested items, including a ceramic plate designed to mimic the restaurant's signature iron griddle in a home-friendly size.

The Bronco Billy package also contains a reversible cushion featuring a cozy sheep fleece backing to honor the upcoming zodiac year, alongside a branded A4 tote bag, decorative stickers, and a lucky card game offering guaranteed prizes. Sales for this item are scheduled to begin on January 2.

Food manufacturer S&B Foods has also entered the seasonal market with two distinct online-exclusive grab bag varieties, priced at 5,000 yen excluding shipping and tax. Customers can choose between a classic product assortment and a selection of newer or online-popular items, with both versions containing twenty items valued higher than the purchase price, alongside a matching canvas shopping bag and a lottery entry for an additional curated spice set.